Casino Royale
The name of the film is shown at the end of the trailer. This is to give a sense of mystery to the film. It also builds up the tension and excitement as many people who are Bond fans would be looking forward to finding out the name of the film and it makes them watch it to the end so that they can see the whole trailer.
We are told who the actors/actresses to entice the audience because some of the actors are quite well known, famous actors. So people that are fans of the actors would go to see the film.
All the information is given to us at the end of the film. This keeps the audience waiting, therefore they will watch it to the end.
The music is suspenseful which gives away the genre of the film which is a thriller.
There are voice overs of the actors which is useful as it lets the audience know the actors starring in it before we see them.
The voice overs were chosen so that we can establish who the actors are so that fans of the actors are more likely to want to see the film.
The pace of the trailer is faster than an actual extract from the film. This is because more information needs to be included and audiences need to be given a wider variety of experiences. An extract, however, is only one part of the film, which can be developed over a longer period of time.
The conventions of most trailers is to introduce a series of longer cuts to begin with and then culminate in a series of fast edits, but because the genre of this trailer is very much action and adventure and a new James Bond is being introduced to the audience, faster cuts appear much earlier to demonstrate the athletic qualities and dangerous situations that the new 007 has to face.
The information concerning the film is shown at the end of the trailer and this includes the name of the film, the release date and the website for the film.
Pearl and Dean have used the audience demographic for Die another Day to provide statistics for the newly released Casino Royale. According to the data gathered by Pearl and Dean, 63% of the audience was male and aged between 15-24. This is typical of the audience demographic the film is film is targeted at.
Shaun Of The Dead
The name of the film is shown at the end of the trailer, this is a typical convention because research has shown that people are likely to remember the ending of a trailer as apposed to the beginning.
The actors are not mentioned on the trailer this is because they are not well known actors so it is not a unique selling point of the film.
The information is given to the audience is in the form of a series of news bulletins and voice overs. Although this film is obviously a comedy the use of news footage helps to creates a sense of authenticity, even though the scenes they are showing are more comic than scary.
The majority of the scenes including the trailer shows newly made zombies indiscriminatly attacking members of the public and certain individuals fighting back.
The music used in this trailer is light hearted and typical of the kind of music you would expect to hear in a comedy.
The trailer doesn’t use a voice over in the conventional sense but a series of voice overs belong to the news can be heard commenting on events and providing information to the audience.
The speed of the trailer has a different pace to one of the scenes of the clips from the films. The pace of this is faster because it is a convention of trailer and increases the levels of tension and excitement for the audience.
The name of the film is a pun and many horror fans would immediatly see the link between George Romerio’s ‘dawn of the dead’ and Simon Peggs ‘Sean of the dead’
From the Pearl and Dean website we find out that the film appeals to 45% 15-24 years old and 63% more males than females.
A Nightmare on Elm Street
The name of the film appears at the end of the trailer. This is to build up the tension and suspense to the film.
The names of the actors do not appear on the trailer. This is because they are not famous, well known actors therefore it does not do anything to promote the film.
The information is given at the end and the beginning of the trailer. The writing is written in red with a black background. This is to give the sense of terror and lets the audience know that this is a horror film
We see the main actress floating around on a bed and being beaten to death. We also see the main character ‘Freddy’ brutally murdering someone and chasing somebody.
The music in the trailer sounds very frightening and screechy. Its slow and ochestral. This gives it a sense of being unhappy and unpleasant and gives us a clue to what the genre is going to be.
There is a voice over of somebody narrating the film. The sound of the voice is deep but goes at a slow pace. This brings a sense of terror and makes it more frightening for the audience.
The speed of the trailer goes at a slower pace comparing to a clip of the film. The slow pace editing brings out the terror and gives it more time to show the scarier parts to the film which brings more attention to the film and makes it seem more scary.
Most of the information is given at the end of the trailer but the name of the distribution company is given at beginning.
From the pearl and dean website we can see that the audience type is 15-24. This is because the horror is not suitable for for people under this age but would not appeal to people in the middle ages and it is a fantasy type film.
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