Pictures used on my poster

I took these photos personally myself and edited them on photoshop to use for my poster

evaluation

The first thing I notice on this magazine front cover is that the picture of the actor is in its costume is on the front cover and it is very clear who it is. This is why I chose to put of a picture of my actor on the cover. Also the title of the film the character is from is on the magazine and it is big clear letters. I have also included this on my magazine cover. This is so the audience establish where the character is from. The release date and the price are done in small print on the poster. This is because it is not the main part of the poster and they do not want it to dominate the poster. The bar code is also included on the side so I have chosen to do this as well. The name of the magazine is at the top, this is the main part of the cover as this is the main title. There is also other information on the cover about other films but the main focus is on the film where the character on the cover is from. It is also explains that there is going to be an interview with this character but in my cover I have been more specific as I wanted them to fully know this who the interview is going to be with whereas in this poster its not as specific it only says '12 pages' but the viewer is still able to establish that it is about this character.


This poster appears to have its tag line on the side. This is so that it is more noticeable to the audience and the writing is in white so it stands out as the background is black. I chose to layout my poster like this as well as I thought that it looks more authentic and the white writing would make mine stand out as well as the background is dark. There is also another shorter tag line at the top and the writing is slightly bigger so it is more noticeable to its audiences. I have chosen to do a similar thing but I have a question at the top instead. This makes the audience think more and get them more excited and builds up the suspense. Most of the writing is white apart from the title which is red. This is to symbolize the colour of the devil and it also makes it stand out and gives it more authenticity as well . The names of the actors and the directors are at the bottom and are in small writing as it is not an important part of the poster and most of the actors are not very well known apart from 2 and there names in a slightly bigger font so it looks better for the film. The picture is not very reflective of what the film is about. This is because it is a teaser poster and is not supposed to give away to much of the plot so it is teasing the audience.






In what ways does your media product use, develop or challenge forms and conventions of real media texts?

For my coursework I decided to create a horror teaser trailer. Following a long with this I did a magazine front cover and a poster. In my evaluation I will discuss how I created this to a successful level.
The film content I used was typical of the horror genre as I filmed in the night time. I used different methods to conform to the tradition. One of the ways was using different qualities of lighting to create a spooky effect. For example outside I had the lighting of the street lamps. I also chose to hide the character’s identity by getting them to wear a hood over their head so it adds to the sense of mystery. I also hid the identity of the person in the bed to keep the audience on edge.
I used the conventional technique for a trailer which was to show short sections of certain scenes which reveal the premise but do not reveal too much of the plot. I developed this idea by presenting the scenes in chronological order so they form a coherent whole which has an atmosphere of its own. I created a teaser trailer so I used the convention of revealing less in order to keep this sense of mystery.
I chose the horror convention of building up the suspense. I did this by becoming more specific as it progressed. I chose to begin with an establishing shot of the house and then move to an active shot which is following a character walking up the stairs. I did this to engage the audience and to keep them guessing where the character is going. In the third section we see the same person in someone’s bedroom and standing over a bed. The person in the bed’s identity is not revealed and the assassin comes to a standstill for a couple of seconds. This helps increase the tension. I set up the expectation of finding out what is in the bed but instead in the next section I show the emotional response to what is in the bed and shows the person looking horrified and they walk out the room. This gets the audience excited and they want to know what is in the bed. This entices them to go to the cinema to see the film. This is a common tactic to withhold the key piece of the information so the viewer has a reason to see the film.
I wanted to develop the last idea so I decided to intersperse the clips with text so the text was mirroring the clips. I built up the suspense as it went along. The first set of text was ‘something lives in this house’. I started off with this as it reveals to the audience that something is going to take place in the house. The next set of text says ’something terrible’. It does not reveal what is in the house just yet so it keeps the audience guessing as to what it is inside the house. After this the text says ‘it lives in this room’. This reveals that it is something horrible in the room so this keeps the audience in suspense and gets them excited and wants to watch more to find out what it is. The last set of text says ‘and it must be destroyed’. The last clip then suggests that the basic plot is about destroying this thing in the bed but the audience still do not know what it is. This is doing the same as what the clip was doing which is enticing the audience so it encourages to go to the cinema.
I used mainly the genre to sell the film rather than the characters and the plot. Horror has been proven to be a popular genre so I took advantage of this and gave the audience clues so they knew what the genre was.


How effective is the combination of your main product and your ancillary task?

To compliment the trailer I also created a magazine front cover and a poster. The main product and the ancillary task are both used to advertise the film. I think that they achieve their goal effectively by teasing the audiences and only revealing the premise of the film. I used a variety of different formats to raise awareness of the film across a wide variety of people. Posters and trailers and magazine interviews are used to entice the audience and make the audience aware of the film’s release. All three of these have an effect on the audience as it they find out more about the film and it may remind them of certain parts like the name of the film as they may have forgotten it when they saw it on the teaser trailer so seeing something like a poster may remind them. This is why we have to make them as exciting and interesting as possible as this is what attracts people to come and see the film. My trailer, poster and magazine cover do not reveal a lot about the film’s storyline. I did this so that people would want to see it more as they want to find out what the main plot is. It keeps them in suspense and wanting to know more.
The poster has the house at the bottom then it has an eye in the middle and a forest at the top. It is done in the night but the windows in the house have light shining out of them. It has the typical conventions to a horror poster. From looking at it the audience know straight away what the genre of the film is. This nicely compliments the film trailer as it also forms to the genre.
It is also has text on it. The text includes the name of the film at the top along with a question saying ‘Are you brave enough?’. Then on the side it has another set of text saying ‘what they left behind was a science break through, little did they know it actually worked’. This reveals more of the plot and what is in the room so the audience know more about the film. The text gives slightly different information to the trailer. I put the question on the poster as well to have the audience feel more connected to the film and feel part of it more.
Then the director’s and actor’s names are at the bottom along with the release date. I had the name at the top of the poster and in big, bold, white writing at the top. I did this so the audience could see the name clearly and if the writing looks striking they will remember the name of the film just in case they want to research it. The question after it is to make it sound exciting. I did it after the title so they notice it straight away. The font is slightly smaller but the text stays the same. Then I have a tagline on the side. I put in white letters so it stands out and I did it on the side of the page so when the audience look down at the pictures they notice the text too. The names of the actors and the directors are at the bottom in white again. I put it at the bottom so that when they look at the last picture they see the writing immediately afterwards. I put the names of the actors and director because if they are famous actors this increases the popularity more as people are more likely to go and see it if their favourite actor is starring in it. The date is done in red so it looks striking and creates more of a horror effect. I chose to put a picture of a forest at the top as it gives more of a spooky effect and reveals some of the location. Then the eye was put on to keep the audience guessing whose eye it was and makes them want to go to the cinema to see who it really is as I only reveal one part of the actors body. The last picture of the house was put on to reveal the setting of where the action is going to take place. I put light coming out of the windows as it shows there is someone in the house and that is where the action is going to take place. The poster is effective with the trailer as it has the house where the setting is taking place and the aesthetic of the film have the same feel and atmosphere.
I also created a magazine front cover. This includes a picture of the actor on it and text which describes the film and the main actor in it. The name is also included on the magazine. This is so the audience are reminded of the name and by doing interviews for magazines it increases awareness of the film. A lot of people read magazines so by appearing in one it increases the popularity of the film and may encourage more people to come and see it as they want to find out what all the fuss is about the film. The writing is done in red. This is because red is a bold colour and stands out so it instantly attracts a viewer. It also resembles the colour of blood which I thought would be more authentic as it is a horror magazine. I put it against a black and white background so it was easier to see. I chose to use dark colours instead of bright colours to add to the horror effect.
The magazine reveals the character in the trailers identity as the trailer we can only see short clips of her. The magazine has full front picture of her but she is still in costume. This is so the audience are reminded of whom the character is before they see the text. Then they are reminded of the trailer. The poster does not reveal the characters identity only her eye so this is why I also decided to show a picture of the actor as more the identity is revealed and the audience get more of a feel about the characters playing in the film rather than being oblivious as to what the character type is.
The text on the magazine cover say ‘interview with the star’ and that is put near the characters body. This is so the audience are aware that the person you see on the cover is the star of the film. I put the name of the film above so they know what film the actor is starring in. The set of text on the other side of the actors’ body say ‘new pictures from the set’. This is so the audience get more a feel to the film and to entice them with exclusive pictures. Underneath where it says ‘interview with the star’ it says ‘meet the star’ so this gives the audience more background knowledge to the character and of the storyline. At the top of the page I have included the name of the magazine. This is because the name is always included at the top. It is done in black letters with a red shadow. This makes it stand out and gives it more of a spooky feel to the magazine as it a horror magazine. The name is ‘dynamite’ I chose this name as I felt it gave it more of an edge. A dynamite is an explosive so this makes the magazine appear thrilling and exciting. The words ‘the world’s best horror magazine’ is underneath this in small, black letters. I put this underneath so the viewer notices it straight away as soon as they see the name of the magazine. The price is in small letters on the side as it’s not the main part of it and the date is on the top in small letters again because it is not as important as the rest of the text. The words ‘the hot issue’ is also on the side of the actor above ‘the interview with the star’. This makes it seem intense and like it is one of the best issues. Lastly the words exclusive is at the top. This makes it sound new and that it is only available for a limited period of time so people buy it quickly to read what all is about.


What have you learned from your audiences’ feedback?

When I first began editing my horror trailer it looked more like an opening. I learnt from audience feedback I revealed too much of the plot that they knew what was going to happen and I thought it didn’t give them a reason to see the film so I decided to cut it down so the viewer would feel like they have more reason to see it. It also lasted 4 minutes long which is too long for a teaser trailer to last. The usual time limit for a trailer to last is 60-90 seconds. I asked for my teacher and peers opinion of the trailer and this is what they told me. My teacher advised me on how I would be able to fix and make it look more like a trailer. I was lacking on my scenes as they were too long and they didn’t quickly cut to the next scenes. Once I cut down the scenes I felt it was a lot snappier. I also cut out a lot of the scenes as that revealed too much of the plot. I got the idea of adding text into it to build up the suspense of the film and also to make it seem faster and snappier like a trailer should be. I chose to cut out the scenes of the assassin attacking its victim and I also had to take away all the clips of the victim so the identity is hidden which adds to the suspense. I decided on cutting it down so the audience were more shocked but they still knew partly what was going on. The murder weapon is also not revealed as it gives away too much of the plot. I cut it down to four key scenes which reveal the premise of the film. In between them I have text which make it faster and builds up tension so the audience get an idea of what the film is about. The last scenes I ended up with was the scene of the house as this reveals the location and where the action is taking place, then the assassin walking up the stairs to show that the action is taking place upstairs, then the assassin walking into the bedroom as this is where the victim is and then a horrified look on the assassins face to show that in the bed it is something horrific. I also had the directors’ name and actors name in the trailer but I decided to take it away as usually teaser trailers do not include actors and directors so I decided to put the name of the film and the release date as this is what I have seen in other teaser trailers.

How did you use new media technologies in the construction and research, planning and evaluation stages?

I began my coursework by researching into teaser trailers of past films that have been released. I analysed them and their key features. I did this by using the internet and websites like you tube. I got many ideas from analysing these trailers which I put into my own teaser trailer. Without websites like you tube I would have found it harder to find past trailers as there are no ways of accessing them.
When constructing my trailer I used a hand held digital camera so I could move around while filming. Then I edited it on the apple macs using software called ‘final cut pro’. This enabled me to put the scenes in the order I wanted them and get rid of pieces of the trailer which were not useful to me. It also enabled me to add effects and transitions to the trailer. I used technology to be able to provide interesting effects for a horror genre. Final cut pro has been useful to me as without it I would have not been able to edit on the computer I would have had to edit on the television and it would not have provided me with all the same effects. I then created text to go into the trailer by using software called motion. This enabled me to me to create text in the shape and form I wanted and create a suitable background for the text. This was helpful to me as without text the trailer could have looked dull and tedious. I then imported it onto ‘final cut pro’ so I could fit into the places I wanted it too. After doing this I need music that fits into the trailer in order to add to the effect so I managed to download copyright free music from this website http://freeplaymusic.com/. It had a wide range of music to fit into any theme. In the end I found suitable music to fit into it.
Afterwards I worked on poster and magazine front cover for my film. In order to create them I had to take pictures with as digital camera and then import them onto photo shop which is another software which enabled me to edit my photos. I managed to edit my photos on this software and make them look like a poster and magazine by adding text to them and creating effects on them to make it look authentic.

magazine front cover and film poster

storyboards

working script

Scene 1
An establishing shot is shown of the house. It then has a clip saying ‘something lives on this house’. Suspenseful and mysterious orchestral music is played throughout.

Scene 2
It then cuts to a scene of a person wearing a hoody and walking up the stairs. Another clip is shown saying ‘something terrible’.

Scene 3
Then the person appears in a room and starring at someone in a bed but that persons identity is hidden. Afterwards a similar clip is shown saying ‘it lives in this room’.

Scene 4
The person in a hoodie appears to look shocked. After this there is another clip that says ‘it must be destroyed’.

Scene 5
The person in the hoodie quickly exits out of the room and this is when it finally cuts and a cloudy clip is shown with words saying ‘the unholy’ which is the name of the film. Afterwards the writing changes and it says ‘coming soon in 2010’

audiences

I conducted a survey for young people to see what they most like to see in horror movies and to see what ages they started to see them. The survey was done on 10 teenagers in my college. From this survey I found out that all of them like to watch horror films and they all started watching them at a young age, which varied from 5-11. This is why I decided to have the age certificate at 15 unfortunatly I knew that my film would not make it into the certificates of 12 or PG as it was far to violent to be aimed at people these ages. Also most of them circled death or violence as the thing that scares them the most in horror films, so this is why I decided to have mine based on violence and death. It also ends on a cliffhanger which make them eager to find out more.

institutions

From my research on the pearl and dean website I found out that the people who mostly go to see horror films is people aged 15-24 so I thought that it would be most appropriate to have the film rated as a 15. This way it would be increasing my target audience.  I think the production company that would distribute my film would be Studio canal which is also the production company for "Shaun Of Dead". I found this out by looking on IMDB for the production company for "Shaun Of The Dead" and then I went onto their website and looked up all the horror movies they have produced. They have produced a lot of horror films in contrast to working title films which is what else I researched but they seem to only produce comedy type films like "Bridget Jones" and "About a boy".  They also have a joint partnership with Universal. This would have been really beneficial for my film as they are a top distribution company with many extra ties like  magazines, radio stations ect.... and also I would be able to market it in America but unfortunatly I do not think they would have distributed my film as the genre is horror so I have to go with a production company which is distributes the horror genre and that would be "studio canal". Shaun of the Dead was proven to be a sucess so hopefully with the help of "studio canal" mine will be a sucess too.

The difference between a teaser trailer and a theatrical trailer

Theatrical trailers are shown just before the films release on TV and cinemas. They are usually much more longer than teaser trailers. 

Teaser trailers are meant to tease. They do not reveal much of the plot and are supposed to be a minor glimpse of what the film is about. On the other hand a theatrical trailer provides plenty of detail about what the film. There have been many complaints that they give away to much information and ruin the plot of the film. Teaser trailers only reveal the most important clips whereas theatrical trailers contain more clips of the film. Usually teasers starts with an establishing shot setting the scene which is telling us where the action is going to take place. 

teaser trailers I have analysed

Harry Potter and the Half Blooded Prince

Camera angles- Establishing shots, mid shots, wide shots, high angles, over the shoulder shots

Sound- Non diegetic music is used. Ochestral type of music is used and goes at a slow pace and is quiet.

Editing- The beginning the trailer starts of at a fast pace but becomes slower towards the end of the trailer. Many cross cuts are used as well as fades in between scenes. Black outs are also used in many parts of the trailer as well which reveal a sense of mystery.

Mise-en-scene- All the characters appear to be wearing black robes which reveals that they are at a school or some kind of important work place, also there are many shots of a big building which reveals most of the setting and the train coming past so the audience know this place is very close. The lighting is dark and there is use of props such as wands, hats and books.

Characters- Harry Potter, Hermione Granger, Ron Weasley, Megonigal Dumboldor, hagrid and Malfoy. These are the main leading roles.

Locations- It is set in a school which is a big castle in the middle of nowhere in the country.

Narratives- The story is about a boy wizard and his attempts to try and save the school from the evil wizard trying to take over.

Themes- Danger and thrill

Visual style- voice overs, use of dark lighting, black outs and fades also used

Genre- fantasy

The Omen

Camera angles- close ups, wide shots, over the shoulder shots, camera pans

Sound- diegetic sounds like the sound of a swing as damien is swinging. This is the only sound that we can hear.

Editing- slow pace editing and continuous editing. There are no cuts or fades used.

Mise-en-scene- Set in a playground, a lot of trees and greenery around including the leaves on floor,the lighting is quite bright but there are trees in the way, the only people in the scene are Damien who appears to be wearing red and a black dog 

Characters- Damien, his parents and his demon nannies

Locations- Set in Italy 

Narratives- A boy is born but his mum dies while giving birth so he is given to another set of parents who happen to be famous politicians. The boy is the devil child and has 666 marked on his head. They soon realise the boy is becoming evil and he kills his mum and his demon nanny helps him. Then his dad dies at the end as well which then leaves Damien parentless and to ruin more peoples lives.

Themes- Evil and the devil

Visual styles- bright lighting, stays on the same piece of action throughout the trailer, only 2 characters appear in the trailer

Genre- horror

Jennifer’s Body

Camera angles- establishing shots, long shots, close ups, mid shots, extreme long shots, over the shoulder shots

Sound- non diegetic music, rock type music mainly played

Editing- Fast pace editing, quick cuts, black outs, at the beginning words appear after every time we see the main character walking

Mise-en-scene- Set in a school, the main character Jennifer who wears tight fitting clothes that show of a lot of clevage, the other characters are wearing casual clothes, its full of people in the scenes as its set in a school, bright lighting is used

Characters- Jennifer, Needy and Chip

Locations- High school in America

Narratives- The story is about a girl who gets sacrificed to the devil but it backfires and she becomes a man eating zombie instead.

Themes- zombies and possesion

Visual styles- bright lighting, lots of people are in most scenes, voice overs and many cuts are used

Genre-horror 

Information on the theatrical trailers I have analysed

Casino Royale

The name of the film is shown at the end of the trailer. This is to give a sense of mystery to the film. It also builds up the tension and excitement as many people who are Bond fans would be looking forward to finding out the name of the film and it makes them watch it to the end so that they can see the whole trailer. 

We are told who the actors/actresses to entice the audience because some of the actors are quite well known, famous actors. So people that are fans of the actors would go to see the film.

All the information is given to us at the end of the film. This keeps the audience waiting, therefore they will watch it to the end.

The music is suspenseful which gives away the genre of the film which is a thriller. 

There are voice overs of the actors which is useful as it lets the audience know the actors starring in it before we see them. 

The voice overs were chosen so that we can establish who the actors are so that fans of the actors are more likely to want to see the film.

The pace of the trailer is faster than an actual extract from the film. This is because  more information needs to be included and audiences need to be given a  wider variety of experiences. An extract, however, is only one part of the film, which can be developed over a longer period of time. 

The conventions of most trailers is to introduce a series of longer cuts to begin  with and then culminate in a series of fast edits, but because the genre of this trailer is very much action and adventure and a new James Bond is being introduced to the audience, faster cuts appear much earlier to demonstrate the athletic qualities and dangerous situations that the new 007 has to face.

The information concerning the film is shown at the end of the trailer and this includes the name of the film,  the release date and the website for the film. 

Pearl and Dean have used the audience demographic for Die another Day to provide statistics for the newly released Casino Royale. According to the data gathered by Pearl and Dean,  63% of the audience was male and aged between 15-24. This is typical of the audience demographic the film is film is targeted at.

Shaun Of The Dead

The name of the film is shown at the end of the trailer,  this is a typical convention because research has shown that people are likely to remember the ending of a trailer as apposed to the beginning. 

The actors are not mentioned on the trailer this is because they are not well known actors so it is not a unique selling point of the film.

The information is given to the audience is in the form of a series of news bulletins and voice overs. Although  this film is obviously a comedy the use of news footage helps to creates a sense of authenticity, even though the scenes they are showing are more comic than scary. 

The majority of  the scenes including the trailer shows newly made zombies  indiscriminatly attacking members of the public and certain individuals fighting back. 

The music used in this trailer is light hearted and typical of the kind of music you would expect to hear in a comedy. 

The trailer doesn’t use a voice over in the conventional sense but a series of voice overs belong to the news can be heard commenting on events and providing information to the audience. 

The speed of the trailer has a different pace to one of the scenes of the clips from the films. The pace of this is faster because it is a convention of trailer and increases the levels of tension and excitement for the audience.

The name of the film is a pun and many horror fans would immediatly see the link between George Romerio’s ‘dawn of the dead’ and Simon Peggs  ‘Sean of the dead’ 

From the Pearl and Dean website we find out that the film appeals to 45% 15-24 years old and 63% more males than females.

A Nightmare on Elm Street

The name of the film appears at the end of the trailer. This is to build up the tension and suspense to the film.

The names of the actors do not appear on the trailer. This is because they are not famous, well known actors therefore it does not do anything to promote the film.

The information is given at the end and the beginning of the trailer. The writing is written in red with a black background. This is to give the sense of  terror and lets the audience know that this is a horror film

We see the main actress floating around on a bed and being beaten to death. We also see the main character ‘Freddy’ brutally murdering someone  and chasing somebody. 

The music in the trailer sounds very frightening and screechy. Its slow and ochestral. This gives it a sense of being unhappy and unpleasant and gives us a clue to what the genre is going to be. 

There is a voice over of somebody narrating the film. The sound of the voice is deep but goes at a slow pace. This brings a sense of terror and makes it more frightening for the audience. 

The speed of the trailer goes at a slower pace comparing to a clip of the film. The slow pace editing brings out the terror and gives it more time to show the scarier parts to the film which brings more attention to the film and makes it seem more scary. 

Most of the information is given at the end of the trailer but the name of the distribution company is given at beginning.

From the pearl and dean website we can see that the audience type is 15-24. This is because the horror is not suitable for for people under this age but would not appeal to people in the middle ages and it is a fantasy type film.

Theatrical trailers I have analysed

Casino Royale

Camera- establishing shots, snapshots, close ups  

Sound- diegetic music of the james bond theme tune, main character talks over it

Editing- fast pace, starts of black and white then becomes colour, blackouts, quick cuts and many cross cuts

Mise-en-scene- there are different locations everytime, all characters are dressed smartly, starts of in a secluded location which adds a sense of mystery then it cuts into the casino which adds a sense of excitement

Characters- mainly James Bond, M, a man who gives the audience the impression that he is an  enemy of james bond and an attractive women who appears to be helping him

Locations- different locations so it starts of in a mysterious black, secluded location then goes onto a casino and then from that it goes onto a train and then the beach and then a road where he is driving

Narrative/Plot- James Bond basically saves a casino from being robbed 

Themes- heroism and terrorism 

Visual style- use of black and white, fast cut editing, fast pace music, use of black outs, voice overs

Genre- thriller and action

The main character is introduced to us on the beginning scene. He is the first character to appear coming out from an plane then it cuts to a person talking to him about becoming 007 which makes the audience become apparent to who is James Bond.

The music starts of slow and then becomes faster and louder during the course of the trailer. This shows the audience that the films action and suspense builds up as it progresses.

The film starts of dark and dreary then it suddenly becomes lighter and more colourful. The pace also starts of slow and then becomes racier and more fast pace. It cuts quickley from scene to scene. The music also builds up as the trailer goes on. 

The audiences expectations of it is that it will be exciting and action packed full of suspense and tension.

I think James Bond is targeted more at the male audience as  they tend to go for more action films and also they have many beautiful, sexy women which is also an attraction for the male audience. The statistics on the pearl and Dean website reveal this as well. 

Shaun Of The Dead

Camera- Establishing shots, continuos shot, close ups, extreme shots long shots

Sound- diegetic music, sounds happy and joyfull non diegetic sounds of a news reporter so a voice over

Editing- zooms in, cross cut, quick cuts, fast pace, black outs

mise-en-scene- sean always wears a suit, its mostly outdoors, different settings, the others wear everyday clothes, its done in the daytime, most places look like a rough cancel estate 

Characters- Sean (main character), Liz (Sean's girlfriend), Ed(Sean's best friend), David (Liz's friend), Lucy (Liz's friend), Barbara (Sean's mum), Diane (Sean's neighbour)

Locations-  rough neighbourhood in London

Narrative/plot- Zombies start to take over Britain and they have to try and save they’re loved ones while trying to defeat the zombies

Themes-zombies

Visual Style- fast pace editing, scribbles in between each scene, still images, black out when somebody gets run over 

Genre- comedy, horror

The  2 characters Sean and Ed appear in most of the scenes which gives the impression they are the main characters.

The music is non diegetic. Its starts of really serious then its becomes jolly and happy. This tricks the audience into thinking that it is a serious, scary film.

It starts off really dim and makes out that is a serious film so the music is really grim, then the lighting becomes lighter and it cuts to sean and his friend which brings out the funny side of the film so the music then becomes happier and starts sounding like clown type music.

It is supposed to give the impression of a scary film as we can see from the beginning of the trailer and also from the posters but then we can tell from some of the scenes shown that is really a comedy film. So we expect it to be funny with a frightening element to it.

I would be the target audience and people my age according to the pearl and Dean website. The bits where they kill people and you see them turn into zombies is what appeals to me and is proberly supposed to appeal to the target audience.

A nightmare on elm street

Camera- high angle shot of boy looking up at the ceiling at the girl, mid shot of the dad and the police man speaking, close ups of boy and girl speaking to eachother, low angle shot of freddy walking through the gate, establishing shot of freddy jumping out of the glass, extreme close up of the girls eye, establishing shot of the house 

Sound- Ochestral music that starts of sad and slow it then gradually builds up then becomes deeper as it goes on.  

Editing- face pace editing, writting goes over scene of her drowning in a bath, zoom in on the characters eyes, cross cuts from her in her house, finishes with blackout and red writting spelling out ‘a nightmare on elm street’, begins black and red, camera pans in the room, cross cutting is used in the bedroom scene as well

mise-en-scene- outdoors, soft lighting at the beginning, blood appears in most scenes, a lot of the lighting is red and black which is the colour that freddy is wearing, they wear normal casual clothes, a lot of scenes are shot at night, big house, safe looking neighbourhood, colour of the bedroom is a similar colour to what the police officer wears

Characters- Main character is freddy kruger. The rest are his victims and their family.

Location- A big friendly looking neighbourhood, a big house within that neighbourhood and a hospital

Narrative/plot- A man who died years ago who was a child abuser comes back to life in peoples dreams and tries to kill them

Theme- horror

Visual style- black and red, fast cut editing, black outs

The main characters appear at the beginning and appear throughout the sequence. Freddy also pops up at parts throughout the scene but he is wearing distinctive clothes and appears to be doing nasty things to people in their dreams.

The music starts of slow and sad then builds up as the trailer goes which builds up the tension. The trailer reveals what the story is about during the coarse of it. It tricks the audience into thinking that the film is a normal teenage film then when the music starts getting heavier it starts showing blood and violence. 

The lighting is colourful and bright at the beginning when the music is slow then the lighting gets darker and the music becomes deeper and has more of an angrier tone. The editing the starts becoming faster as the music gradully builds up. Every time the writing comes onto the screen the music sounds sreechier and more violent.

From viewing this trailer I expect it to be horrific and gorey. Also we can tell that this is a horror trailer by the level of tension and the scenes containing violence. 

Me and many young people ages between 16-35 is the target audience for this film. This is what I found out from researching the pearl and Dean website. One of the reasons why this is, is because the film contains many young actors/actresses and the story line is not as scary as most horror films and realistically the audience can tell that there is not any truth in this and it is not based in real life.